Etihad launches world’s first green loyalty programme.
Etihad Guest, the award-winning loyalty programme of Etihad Airways, has introduced a series of sustainability-focused initiatives to reward members for making ‘green’ choices and providing options to reduce their own carbon footprint.
Conscious Choices, the new range of sustainable initiatives offered by the Etihad Guest programme, has been created to support Etihad’s overarching sustainability ambition to achieve net zero emissions by 2050, and halve 2019 emissions by 2035. Travellers wishing to fly and spend more consciously and sustainably can now earn Tier Miles, and other rewards, for making sustainable choices.
→ ITA Airways and Etihad sign codeshare partnership.
Empowering Etihad Guest members to travel with a lighter carbon footprint, Conscious Choices rewards travellers with Tier Miles and additional benefits for carrying less baggage on board and offsetting their flights’ carbon emissions using Etihad Guest Miles. In their daily lives, when not flying, members can earn Tier Miles by offsetting everyday emissions such as driving, with options ranging from one month to one year worth of offsets, as well as emissions such as cooling your home or cooking your dinner for a month up to a year; donating miles to a green cause; and by purchasing sustainable products from the Etihad Guest Reward Shop in partnership with Collinson and CarbonClick.
Members can also choose to ’go green’, by opting for a digital membership card instead of physical. Rewarding members with Tier Miles helps them on their way to maintain their existing tier or upgrade to the new tier to unlock even more benefits.
→ Emirates signs codeshare agreement with airBaltic.
Etihad is the first airline in the world to reward frequent flyers for being more sustainable in the air and on the ground. Members’ sustainable behaviours are already being captured so they can be rewarded for offsetting their flights with Miles and purchasing sustainable products in the Reward Shop, while the full programme and benefits will go live in January 2022.
“Etihad’s commitment to sustainability sits at the core of our business, and we’re pleased to welcome our 8 million members to jump on board this journey to sustainability. Empowering our Members to offset their personal travel or shopping in a sustainable way, and be rewarded for it, gives the Etihad sustainability programme even more weight”, Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group said.
In October, Etihad operated its most sustainable flight ever, leveraging the learnings and efficiencies developed over the last two years to reduce carbon emissions by 72% in absolute terms compared to the equivalent flight operated in 2019.
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