WestJet Group completes acquisition of Sunwing
The WestJet Group monday announced that it has completed its acquisition of Sunwing Vacations and Sunwing Airlines. The transaction, originally announced in March 2022, combines the two Canadian aviation and leisure travel success stories, and will bring greater choice, competitive airfares and increased direct access to sun destinations to Canadian travellers.
Initially, the airlines will continue independent operations, maintaining a sharp focus on providing an exceptional guest experience and ensuring safe operations. As the two entities transition from competitors to collaborators, the combination of these businesses will be planned in a way that positions Sunwing as an instrumental pillar of the WestJet Group, and prioritizes the experience of a growing number of guests.
→ WestJet adds new U.S. destinations for next summer
“As we have set out on our new strategic trajectory for the WestJet Group, investing further in leisure and sun flying across Canada is a critical driver for growth,” said Alexis von Hoensbroech, Chief Executive Officer of the WestJet Group. “It brings me great pleasure to welcome Sunwing to the group, adding 18 Boeing 737s, 2,000 employees and Canada’s largest vacation tour operator”.
As previously announced, the WestJet Group’s newly combined tour operator businesses, comprised of WestJet Vacations and Sunwing Vacations, will be headquartered in Toronto, Ontario and will continue to operate a Montreal office. In the coming years, the Vacations Business expects to facilitate new flying and new employment opportunities by retaining Sunwing’s aircraft in Canada year-round, among other sources of anticipated growth.
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