Avianca renewed its image
After a campaign of expectation of what would be a change of image, Avianca presented its new brand this Wednesday. After 104 years of operation, being the second oldest airline in the world, the company said goodbye to the capital ‘A’ and welcomed the lowercase ‘a’.
Along with the rebranding, the airline also unveiled its new slogan: “The sky belongs to everyone”.
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“As a symbol of a company that, while preserving the best of its legacy and offering what the modern world demands, is no longer for the few and is now for everyone,” said Adrian Neuhauser, CEO of avianca.
“This is a brand that honors our history and at the same time represents what we are today, a renewed avianca: friendly, agile, accessible, attentive and cheerful, where everyone is welcome and where the sky belongs to everyone.”
The new brand is the result of the strategic projects that have been implemented to date to become a more efficient, competitive and sustainable airline.
Plataforma Informativa de Aviación Comercial con 13 años de trayectoria.