United Airlines friday announced the launch of Kinective Media by United Airlines – the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.
The new technology platform gives marketers the opportunity to scale their reach across a wide range of channels including United’s mobile app and inflight entertainment screens. And the airline expects its MileagePlus® members will receive additional value through more personalized and real-time offers and experiences that drive even greater loyalty.
→ United becomes first airline to add new, larger overhead bins to Embraer E175 aircraft
Kinective Media is already working with brands such as Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as agency groups like Dentsu. The focus is on premium brand relationships across key verticals such as retail, luxury goods, financial services, automotive, media brands and travel.
Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.
“We’ve built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale,” said Richard Nunn, CEO of MileagePlus.
Kinective Media aims to enhance the travel experience while growing the trust that travelers place in United.
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