LATAM Airlines has been recognized as the Favorite Airline in Central and South America by Millennial and Gen Z Travelers at the 2026 Trazees Awards, organized by the digital platform trazeetravel.com, which targets professionals aged 25 to 40. The award reflects the positive impact of the carrier’s recent investments in cabin retrofits, expanded Wi-Fi connectivity, inflight entertainment (IFE), and an award-winning onboard dining concept.
Category winners are chosen exclusively by the platform’s community of readers and subscribers through a survey evaluating key aspects of passenger service, including:
- Product and service innovation.
- Passenger service quality.
- Adaptability to evolving traveler expectations.
Onboard Product Modernization: Contemporary South American Identity
This achievement is part of a series of carrier-driven initiatives aimed at elevating the passenger experience. Standouts among the upgrades include the recent interior cabin retrofits, designed around a contemporary South American identity.
The new interior design incorporates materials, textures, lighting schemes, and color palettes inspired by:
- Regional colors and landscapes.
- Biodiversity and cultural heritage.
- Local South American architecture.
The project aims to deliver a modern, immersive inflight experience closely aligned with the region’s identity.
→ LATAM Airlines Reports US$125 Million Profit in Q2 Despite Rising Fuel Costs
Connectivity and the LATAM Play Platform
On the technological and IFE fronts, the airline has bolstered its offering through several key services:
- Wi-Fi Connectivity: Expanded complimentary Wi-Fi access for LATAM Pass members on domestic and regional flights.
- LATAM Play Platform: Integration of a content library featuring catalogs from Disney+, Max, and Paramount+, alongside educational and wellness programming, as well as productions showcasing regional artists.
- Live TV: In the Brazilian market, passengers have access to live TV broadcasts via channels such as Globo, GloboNews, and Multishow.
Onboard Dining and Wine List Accolades
The onboard experience is complemented by a culinary offering inspired by South America’s natural and cultural diversity, blending local culinary traditions with modern techniques using seasonal ingredients.
Additionally, the airline’s beverage menu was highlighted in the latest edition of Global Traveler magazine’s Wines on the Wing competition. The event evaluates First and Business Class wine lists from airlines worldwide through blind tastings conducted by a panel of sommeliers, winemakers, and importers. LATAM secured the following honors:
- 2nd Place, Top Red Wine International Business Class: Awarded to the 2022 Cabernet Sauvignon Don Melchor from the Concha y Toro winery.
- 3rd Place, Top International Business-Class Wines on the Wing: Awarded to the overall wine selection in Premium Business class.
- 3rd Place, Top Sparkling Wine International Business Class: Awarded to the Vollereaux Brut Reserve Champagne NV.
The accolades received at the 2026 Trazees Awards and Wines on the Wing reinforce the airline’s customer-centric strategy.
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