Wingo and Corona Unveil Sint Maarten as Mystery Location for Third Edition of “Destino Oculto”
Wingo and Corona solved the mystery behind the third edition of “Destino Oculto” (Hidden Destination) upon touching down this Thursday, October 22, in Sint Maarten with over 350 passengers on board arriving from Bogota and Medellin. The experiential tourism initiative flew passengers blind into the Caribbean after selling out its entire pre-sale seat inventory in just 19 minutes.
Simultaneous Flight Operations and Low-Altitude Approach Over Maho Beach
The aerial journey covered a distance of 1,182 nautical miles from Colombia to the Caribbean via two special charter operations scheduled on staggered timetables:
- Flight from Bogota: Departed at 05:20 and touched down at 09:18 local time.
- Flight from Medellin: Departed at 06:30 and landed at 10:14 local time.
En route—while the final destination remained strictly confidential—passengers experienced an inflight brand activation at 30,000 feet (FL300) sponsored by Takis.
The flight reached its climax during the visual approach into Princess Juliana International Airport, flying low over iconic Maho Beach, internationally renowned for the close proximity between aircraft on short final and beachgoers along the shoreline. Once safely on the runway, the captains officially confirmed the arrival destination to passengers, kicking off a four-day, three-night stay.
Commercial Strategy and the “One Destination, Two Paradises” Concept
The low-cost carrier’s marketing initiative set a commercial milestone by selling out all available seats in under a third of an hour, underscoring strong passenger demand for experiential and unconventional travel formats.
→ Wingo Strengthens Caribbean Connectivity with New Direct Route Between Bogotá and Puerto Plata
“Destino Oculto was created to elevate the excitement of travel to another level. It is not just about not knowing where you are going, but about daring to surrender completely to the element of surprise. In this third edition, we wanted to push the envelope even further: taking our travelers to a destination that allows them to discover two paradises within a single experience. Selling out all available seats in just 19 minutes proves there is immense appetite for fresh ways to travel, challenging us to continue innovating and crafting experiences that surprise our customers,” said Jorge Jimenez, Commercial Vice President at Wingo.
The selected island territory spans roughly 87 square kilometers (34 square miles) shared under dual sovereignty:
- Sint Maarten (South): A constituent country of the Kingdom of the Netherlands.
- Saint-Martin (North): A French overseas collectivity.
This geographic and geopolitical duality blends Dutch and French cultural heritage across a single Caribbean landmass, complemented by diverse culinary offerings, colonial architecture, and seaside resorts.
Brand Partnerships and Destination Itinerary
From October 22 through October 25, travelers will follow an all-inclusive experiential itinerary backed by commercial partner brands:
- Corona: Catamaran excursions featuring the Corona Sunset event and a beach party on the Dutch side of the island.
- O Boticario: A dedicated relaxation session, the Splash Party, hosted at the Divi Little Bay resort complex.
- Takis: VIP access for select travelers to “The Flying Dutchman” at Rainforest Adventures, recognized as the world’s steepest zip line.
- Universal Assistance: Comprehensive travel insurance and emergency assistance coverage throughout the international journey.
- Wingo: Exclusive activities at Orient Bay Beach on the French side, followed by a formal closing event to conclude this edition.
With this special operation, the airline reinforces its market positioning around unconventional leisure getaways, driving customer loyalty through surprise-driven travel and multi-sector brand partnerships spanning consumer goods and entertainment.
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