{"id":126540,"date":"2022-05-13T19:00:00","date_gmt":"2022-05-13T19:00:00","guid":{"rendered":"https:\/?p=126540"},"modified":"2022-05-13T21:45:27","modified_gmt":"2022-05-13T21:45:27","slug":"star-alliance-celebrates-25th-anniversary","status":"publish","type":"post","link":"https:\/\/aviacionaldia.com\/en\/2022\/05\/star-alliance-celebrates-25th-anniversary.html","title":{"rendered":"Star Alliance celebrates 25th anniversary"},"content":{"rendered":"\n

Star Alliance<\/strong> and its 26-member carriers will celebrate the 25th anniversary of the world\u2019s first and leading global airline alliance on Saturday, May 14, 2022. This bold vision was established in 1997 based on a customer value proposition of global reach, worldwide recognition, and seamless service. It continues today by leveraging technology to foster a harmonious experience for customers.<\/p>\n\n\n\n

\u201cWe reflect on the successes of Star Alliance in uniting the leading global airlines, with an eye firmly focused on a future where the customer continues to be at the heart of our work and our global network,\u201d said Jeffrey Goh, CEO of Star Alliance.<\/p>\n\n\n\n

\u2192 IATA sees industry recovery now in 2023.<\/a><\/strong><\/em><\/p>\n\n\n\n

\u201cI am very excited for the innovations led by Star Alliance and our members carriers as we aim to be the most digitally advanced airline alliance offering seamless travel experiences with a unique loyalty proposition. This year, we look forward to further developments in seamless connectivity \u2014 such as new digital and mobile innovations \u2014 and exciting industry-first offers that loyal customers of our member carriers will welcome,\u201d Goh added.<\/p>\n\n\n\n

Together. Better. Connected. with Star Alliance<\/strong><\/p>\n\n\n\n

In conjunction with the anniversary milestone, Star Alliance and its member carriers will release exciting campaigns and customer innovations under the new brand tagline \u201cTogether. Better. Connected.\u201d The new brand tagline captures the intent of fostering better human connections through the Star Alliance global network coupled with digital seamless connectivity.<\/p>\n\n\n\n

\u201cWe have defined the way the Earth connects for years, and now more than ever, is the time to enable technology to provide seamless journeys and delight the loyal customers of our member carriers,\u201d Mr. Goh said. \u201cI am happy that \u201cTogether. Better. Connected.\u201d \u2014 our new tagline \u2014 reflects that earnestly and is also future-facing. It will motivate us to do better.\u201d<\/p>\n\n\n\n

Among the key successes and future offerings upon which Star Alliance continues to innovate are:<\/p>\n\n\n\n