{"id":175103,"date":"2025-06-04T13:00:13","date_gmt":"2025-06-04T13:00:13","guid":{"rendered":"https:\/\/aviacionaldia.com\/?p=175103"},"modified":"2025-06-04T14:58:36","modified_gmt":"2025-06-04T14:58:36","slug":"iberia-launches-iberia-gpt-a-conversational-travel-assistant-on-chatgpt","status":"publish","type":"post","link":"https:\/\/aviacionaldia.com\/en\/2025\/06\/iberia-launches-iberia-gpt-a-conversational-travel-assistant-on-chatgpt.html","title":{"rendered":"Iberia Launches ‘Iberia GPT’: A Conversational Travel Assistant on ChatGPT"},"content":{"rendered":"\n

The Spanish airline Iberia <\/strong>has taken a pioneering step in the aviation sector with the launch of Iberia GPT<\/strong>, a conversational assistant developed on OpenAI\u2019s ChatGPT platform. This innovative channel, now available in the GPT Store, allows travelers to plan their trips more efficiently, with personalized and inspiring recommendations. With this initiative, Iberia becomes the first airline to incorporate a generative AI-based travel advisory service.<\/p>\n\n\n\n

Unveiled at South Summit 2025<\/h2>\n\n\n\n

The official presentation of Iberia GPT took place during South Summit 2025, one of Europe\u2019s most prominent innovation and entrepreneurship events. This announcement reinforces Iberia\u2019s position as a leader in adopting technological solutions to enhance the customer experience.<\/p>\n\n\n\n

How to Access Iberia GPT<\/h2>\n\n\n\n

To try this new assistant, users must log in to ChatGPT, navigate to the GPT Store, and search for “Iberia GPT” or simply “@Iberia” in the ‘Explore GPTs’ section. From there, they can start interacting with the assistant intuitively, without needing to use traditional customer service channels.<\/p>\n\n\n\n

\u2192 Year-Round Flights with Airbus A321XLR: Iberia Resumes Its Madrid-Washington DC Route<\/a><\/em><\/strong><\/p>\n\n\n\n

Key Features for the Digital Traveler<\/h2>\n\n\n\n

Iberia GPT is designed as an exploration space for those seeking travel ideas, convenient routes, or tailored recommendations. Its standout functionalities include:<\/p>\n\n\n\n

Flexible Search<\/strong>
Allows users to find flights with a window of up to five days before or after their selected dates, making it easier to adjust plans based on availability and price.<\/p>\n\n\n\n

Personalized Suggestions<\/strong>
Offers destination recommendations\u2014whether global, regional, or specific\u2014based on the user\u2019s interests, enabling them to discover new places without leaving the conversational interface.<\/p>\n\n\n\n

Budget-Friendly Options<\/strong>
The system suggests destinations and routes that fit the traveler\u2019s budget, helping them make efficient decisions without missing out on opportunities.<\/p>\n\n\n\n

Multi-Destination Planning<\/strong>
Ideal for those who want to visit multiple destinations in a single trip. Iberia GPT simplifies organizing routes with multiple stops in a seamless and structured way.<\/p>\n\n\n\n

A Step Forward in Iberia\u2019s Digital Strategy<\/h2>\n\n\n\n

According to Nacho Tovar, Iberia\u2019s Innovation Director: “With Iberia GPT, we take another step toward our goal of simplifying travel planning for customers, starting from the initial inspiration and discovery phase. This initiative reflects Iberia\u2019s commitment to innovation and improving the customer experience.”<\/p>\n\n\n\n

This new assistant builds on Iberia\u2019s digital evolution, which began in 2019 with the introduction of its WhatsApp customer service channel. Now, with Iberia GPT, the airline reinforces its focus on exploring emerging channels, particularly those powered by artificial intelligence.<\/p>\n\n\n\n

Iberia\u2019s Innovation Hub in Buenos Aires<\/h2>\n\n\n\n

The creation of Iberia GPT is not an isolated effort. In April, Iberia unveiled its new Innovation Hub at Espacio Iberia Buenos Aires. This platform centralizes the airline\u2019s technological, operational, and sustainability strategies, aiming to apply emerging technologies to current challenges in the aviation and tourism sectors.<\/p>\n\n\n\n

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