{"id":177694,"date":"2025-08-08T12:30:14","date_gmt":"2025-08-08T12:30:14","guid":{"rendered":"https:\/\/aviacionaldia.com\/?p=177694"},"modified":"2025-08-08T16:00:30","modified_gmt":"2025-08-08T16:00:30","slug":"latam-airlines-integrates-apple-technology-to-optimize-baggage-recovery","status":"publish","type":"post","link":"https:\/\/aviacionaldia.com\/en\/2025\/08\/latam-airlines-integrates-apple-technology-to-optimize-baggage-recovery.html","title":{"rendered":"LATAM Airlines Integrates Apple Technology to Optimize Baggage Recovery"},"content":{"rendered":"\n<p><strong>LATAM Airlines Group <\/strong>has announced the incorporation of <strong>Apple\u2019s<\/strong> item-tracking feature using <strong>AirTag<\/strong> and accessories from the <strong>&#8220;Find My&#8221; <\/strong>network, marking a new advancement in the travel experience. This tool will allow passengers to privately and securely report the location of their luggage directly to the airline, improving recovery efficiency.<\/p>\n\n\n\n<p>&#8220;Although we transport over 40 million pieces of baggage annually and maintain loss rates 50% below the global average, we understand that any delay in delivery is critical for the customer,&#8221; said Paulo Miranda, Vice President of Customers at LATAM. &#8220;This new functionality not only provides peace of mind but also reinforces our commitment to smart, passenger-centric technological solutions.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Tracking with AirTag and Find My Works<\/h2>\n\n\n\n<p>The process for sharing location is simple. If baggage is delayed, the traveler can generate a link from the Find My app on their iPhone, iPad, or Mac. This link is then entered into the delayed baggage report via SITA\u2019s self-service website, enabling LATAM to locate the luggage within minutes.<\/p>\n\n\n\n<p><strong><em>\u2192 <a href=\"https:\/\/aviacionaldia.com\/en\/2025\/08\/latam-airlines-introduces-its-new-premium-comfort-class.html\">LATAM Airlines Introduces Its New Premium Comfort Class<\/a><\/em><\/strong><\/p>\n\n\n\n<p>The feature leverages Apple\u2019s global &#8220;Find My&#8221; network, which consists of over a billion devices using Bluetooth technology to detect lost items and report their approximate location to the owner. The entire process is end-to-end encrypted and anonymous, ensuring that neither Apple nor accessory manufacturers can access the data.<\/p>\n\n\n\n<p>Location sharing automatically ends once the bag is found or, in any case, after seven days. Customers can also stop it at any time.<\/p>\n\n\n\n<p>&#8220;Delivering safer and more efficient travel through new technologies is part of our DNA,&#8221; emphasized Shawn Gregor, President of SITA Americas. According to the SITA Baggage IT Insights report, the baggage mishandling rate in Latin America and the Caribbean dropped by nearly 15% in 2024 thanks to investments in smart technology. 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$2.4 Billion Loss<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/aviacionaldia.com\/en\/2026\/04\/air-india-seeks-financial-bailout-from-tata-and-singapore-airlines-following-record-2-4-billion-loss.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t","protected":false},"excerpt":{"rendered":"LATAM Airlines Group has announced the incorporation of Apple\u2019s item-tracking feature using AirTag and accessories from the &#8220;Find&hellip;\n","protected":false},"author":4312,"featured_media":177688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[230,199,211],"class_list":{"0":"post-177694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-airlines","8":"tag-airline","9":"tag-latam-airlines-2","10":"tag-latin-america"},"uagb_featured_image_src":{"full":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje.webp",800,400,false],"thumbnail":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-150x150.webp",150,150,true],"medium":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-300x150.webp",300,150,true],"medium_large":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-768x384.webp",768,384,true],"large":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje.webp",800,400,false],"1536x1536":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje.webp",800,400,false],"2048x2048":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje.webp",800,400,false],"pk-small":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-80x80.webp",80,80,true],"pk-thumbnail":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-300x225.webp",300,225,true],"csco-small":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-80x80.webp",80,80,true],"csco-intermediate":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-200x140.webp",200,140,true],"csco-thumbnail":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-380x220.webp",380,220,true],"csco-thumbnail-alternative":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-300x180.webp",300,180,true],"csco-thumbnail-uncropped":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-380x190.webp",380,190,true],"csco-medium":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje.webp",800,400,false],"csco-medium-alternative":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje-560x336.webp",560,336,true],"csco-medium-uncropped":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje.webp",800,400,false],"csco-large":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje.webp",800,400,false],"csco-large-uncropped":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje.webp",800,400,false],"csco-extra-large":["https:\/\/aviacionaldia.com\/wp-content\/uploads\/2025\/08\/Latam-Equipaje.webp",800,400,false]},"uagb_author_info":{"display_name":"Dergam Mousa","author_link":"https:\/\/aviacionaldia.com\/en\/author\/dmousa"},"uagb_comment_info":0,"uagb_excerpt":"LATAM Airlines Group has announced the incorporation of Apple\u2019s item-tracking feature using AirTag and accessories from the &#8220;Find&hellip;","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/posts\/177694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/users\/4312"}],"replies":[{"embeddable":true,"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/comments?post=177694"}],"version-history":[{"count":1,"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/posts\/177694\/revisions"}],"predecessor-version":[{"id":177695,"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/posts\/177694\/revisions\/177695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/media\/177688"}],"wp:attachment":[{"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/media?parent=177694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/categories?post=177694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviacionaldia.com\/en\/wp-json\/wp\/v2\/tags?post=177694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}