{"id":179510,"date":"2025-09-29T14:00:56","date_gmt":"2025-09-29T14:00:56","guid":{"rendered":"https:\/\/aviacionaldia.com\/?p=179510"},"modified":"2025-09-29T22:47:15","modified_gmt":"2025-09-29T22:47:15","slug":"lufthansa-group-presents-plan-to-boost-profitability-with-strategy-focused-on-four-key-areas","status":"publish","type":"post","link":"https:\/\/aviacionaldia.com\/en\/2025\/09\/lufthansa-group-presents-plan-to-boost-profitability-with-strategy-focused-on-four-key-areas.html","title":{"rendered":"Lufthansa Group Presents Plan to Boost Profitability with Strategy Focused on Four Key Areas"},"content":{"rendered":"\n

Lufthansa Group<\/strong> unveiled its roadmap for the coming years in Munich with a clear message: greater efficiency, innovation, and profitability. During its Capital Markets Day, company executives presented the measures to analysts and investors that will solidify the airline’s position as a global market leader.<\/p>\n\n\n\n

Four Strategic Pillars<\/h2>\n\n\n\n

The strategy is built on four key areas spanning from network airlines to logistics:<\/p>\n\n\n\n

Network Airlines: Integration and Modernization<\/strong><\/p>\n\n\n\n

Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and ITA Airways will enhance cooperation through a more integrated organizational structure. This will enable faster decision-making, joint management of the short- and medium-haul network, and greater synergies.<\/p>\n\n\n\n

Global travel demand remains strong, while limited aircraft availability \u2013 affected by delays at airframe and engine manufacturers \u2013 is sustaining high revenue and load factor levels.<\/p>\n\n\n\n

A key point will be the modernization of the fleet: more than 230 new aircraft by 2030, including 100 long-haul aircraft, in what is considered the largest fleet renewal in the group’s history.<\/p>\n\n\n\n

Eurowings: Value and Expanding Tourism<\/strong><\/p>\n\n\n\n

Following its restructuring, Eurowings is consolidating its role as a low-cost airline focused on Europe. The company is strongly targeting the holiday travel segment. The launch of Eurowings Holidays in the spring of 2025 marks a decisive step to grow quickly and position itself among the top ten German tour operators.<\/p>\n\n\n\n

The arrival of 40 Boeing 737-8 MAX aircraft will give Eurowings one of the youngest fleets on the continent, reducing costs and improving competitiveness.<\/p>\n\n\n\n

\u2192 Lufthansa Unveils Special Livery to Celebrate its Centenary<\/a><\/em><\/strong><\/p>\n\n\n\n

Lufthansa Technik: Innovation and Defense<\/strong><\/p>\n\n\n\n

The maintenance and technical support division continues to advance with its “Ambition 2030” program. Its investments include international expansion in countries like Canada and Portugal, process digitalization, and the development of a new business arm in the defense sector, aiming to strengthen long-term revenue and profitability.<\/p>\n\n\n\n

Lufthansa Cargo: Growth with E-commerce<\/strong><\/p>\n\n\n\n

The e-commerce boom is driving air cargo. Lufthansa Cargo is investing 600 million euros in its main Frankfurt hub and in digital automation, with the goal of ranking among the world’s top three cargo operators.<\/p>\n\n\n\n

Digital Transformation and Loyalty<\/h2>\n\n\n\n

The company will integrate all its IT functions into a single executive board department. Furthermore, it will merge the Digital Hangar and Innovation & Tech Factory initiatives, expanding digital capabilities and the use of artificial intelligence.<\/p>\n\n\n\n

Another growth driver will be the Miles & More loyalty program, which aims to increase its active members by 50% by 2030. Strategic alliances with Deutsche Bank and Marriott Bonvoy support this goal, expanding business areas in payments, partnerships, and retail media.<\/p>\n\n\n\n

Financial Targets 2028-2030<\/h2>\n\n\n\n

The Lufthansa Group has set targets exceeding its historical results:<\/p>\n\n\n\n