The low-cost airline Wingo has kicked off the year with an aggressive commercial strategy, aimed at both stimulating early demand and securing occupancy for a significant portion of its 2026 schedule. The company launched its first promotion of the year, offering fares to fly within Colombia starting at $89,999 per segment and to international destinations starting at USD 106, all taxes and fees included.
The campaign will be available from January 13 to 19, 2026—a limited commercial window that reinforces the tactical nature of the initiative and aims to capture advance purchase decisions for a large part of the year.
Domestic Fares: Focus on Main Routes and Tourist Destinations
In the Colombian market, Wingo structured the promotion around high-volume routes and those of touristic relevance. From Bogotá, passengers can access promotional fares to Medellín, Armenia, and Cali, while from Medellín, flights to Barranquilla, Santa Marta, and Cartagena are included.
A notable highlight is the inclusion of San Andrés, one of the most price-sensitive destinations within the island market, with applicable fares on routes from Cartagena and Barranquilla.
International Network: Caribbean and Central America as Growth Pillars
On the international front, the promotion covers a specific yet strategic network. Wingo offers promotional fares to Aruba from Bogotá, Cali, and Medellín, expanding access to one of the Caribbean destinations with the highest demand from Colombia.
The Dominican Republic also holds a central place in the campaign, with flights to Santo Domingo and Punta Cana from Bogotá and Medellín, while San José, Costa Rica joins as an international option from Medellín. The starting price for these routes begins at USD 106 per segment, always with taxes included—a relevant detail for direct comparison with other airlines in the region.
Operational Conditions: Advance Booking, Limited Availability, and Exclusions
The promotional fares apply for travel between January and October 2026, although the document clarifies that they will not be available on holidays, peak seasons, or other high-demand or high-occupancy dates. For each route, availability will be limited, between 30 and 200 seats, reinforcing the need for early purchase by passengers.
Sales are conducted directly through Wingo’s website and mobile app, in line with the airline’s digital strategy and its focus on reducing distribution costs.
Wingo Vacations: Dynamic Packages with Discounts of up to 30%
Through Wingo Vacations, the airline has also enabled discounts of up to 30% on hotel + flight packages, both for domestic destinations such as Medellín and Cartagena, and for international markets including Curaçao and Punta Cana.
This component suggests a clear interest in capturing a larger share of the traveler’s total spending, integrating air travel and accommodation products under a single commercial platform.
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