U.S. low-cost airline JetBlue, in a move it claims will “revolutionize premium-class transatlantic air travel,” will launch its revamped Mint experience on flights to London this summer.
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The services will be operated by a long-range version of the Airbus A321, which will be equipped with 24 individual “Mint” suites, including two “Mint Studio” first-class seats up front that, according to the airline, have “the largest seat-bed of any U.S. airline.”
Both designs were conceived by London-based Acumen Design Associates and developed in collaboration with another British studio, Aim Altitude.
The “Mint Studio” seat, which JetBlue says is the “pinnacle of space and intimacy,” will feature 22-inch Thales “Avant” screens that tilt back, an additional side table and a guest seat that can accommodate an additional passenger during the flight.
“Mint” suites will feature 17-inch tilting Thales Avant screens, wireless charging capability, an integrated phone shelf “for multitasking,” “easy-access in-seat power,” as well as laptop, shoe and bag storage space.
All premium seats will feature direct aisle access, sliding privacy doors, door-to-door in-flight entertainment and seat cushions from stylish mattress company Tuft & Needle, which also provides blankets, memory foam pillows and nap kits with sleep mask and earplugs.
“JetBlue has a long-standing reputation for being bold when it comes to innovating and putting its customers at the center of its brand, which was key in allowing us to reimagine the single-aisle experience. By reclaiming unused space in the front row, Mint Studio offers customers an enhanced in-flight experience, which will quickly become the gold standard for narrowbody business class,” said Daniel Clucas, chief designer, Acumen Design Associates.
The ‘Mint’ experience debuted in 2014, with JetBlue calling it a “new way to travel upper class at a ‘non-premium’ price point.”
‘Mint was an idea to make premium travel across the U.S. less of a stretch and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco,’ said Joanna Geraghty, JetBlue’s president.