LATAM Airlines maximizes benefits of its loyalty program

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LATAM Pass, the frequent flyer program of the LATAM Airlines Group, announced its alliance with the Rewardsweb platform, which seeks to enhance the loyalty program’s value proposition by offering members a wide network of merchants to earn and redeem miles.

“With this new alliance, we seek to transform the loyalty experience of our customers and maximize the benefits of the LATAM Pass program, leading the first open multi-currency initiative in the market with which our customers will be able to earn and redeem their miles at merchants such as Amazon, Ebay and Mercado Libre,” said Cristian Ortiz, CEO of LATAM Pass.

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To access the new benefit, users must follow four simple steps:

  • Download the Rewardsweb extension to enable the payment button (available only in Google Chrome).
  • On the extension’s home page, the user must create a Rewardsweb account, and then log in by entering the requested data. The account creation is done only once.
  • Link your LATAM Pass account to your Rewardsweb account.
  • Enjoy the miles by redeeming or accruing them at associated merchants.

In a next stage, the multi-currency initiative will allow LATAM Pass members to combine different loyalty currencies of the merchants affiliated to the platform in a single wallet. In addition, program members will be offered the possibility to make payments with miles and complete the remaining value of the product.

Rewardsweb redemption is currently available to members in Argentina, Colombia, Chile, Ecuador, Peru and Uruguay.