350 LALIGA teams T-shirt for passengers on Iberia flight to Bogotá

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Iberia passengers on Tuesday’s flight to Bogota, which took off from Madrid at 12:30 a.m., were in for a big surprise: in each of their seats they found an official T-shirt of one of the 20 LALIGA teams.

Joaquín, the LALIGA ambassador, encouraged them to exchange jerseys, as happens on the field of play: “Ladies and gentlemen, good morning! Who would have thought that today you would have me on the other end of the phone? … On this flight we want to celebrate with all of you the alliance between Iberia and LALIGA by giving you official jerseys of all the clubs, so that we can take our soccer and the Spanish brand to Latin America. As good traveling companions, I invite you to exchange jerseys…!

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This action is part of the sponsorship agreement between Iberia and LALIGA for Latin America, which will bring the best of entertainment, culture and fun to thousands of fans in this region, which is strategic for both organizations.

Within this sponsorship agreement, different types of events and content have been included during the current season, so that fans throughout Latin America can enjoy the excitement of LALIGA together with a partner such as Iberia.

The collaboration agreement coincides with a very important moment for both companies. Iberia is placing its main strategic focus on Latin America, a region in which it operates 18 destinations in 16 countries, and where it is achieving record flight numbers. For its part, LALIGA is celebrating a new era with a transformation in terms of strategy, positioning, branding, technology and audiovisual broadcasts.