Avianca becomes a “Marca País” and announces new routes in Colombia
Avianca announced Thursday that it has established a strategic alliance with Marca País Colombia (Country Brand), an initiative led by the National Government through ProColombia. This collaboration highlights the airline’s local identity and its valuable role in promoting the country abroad, reaffirming its commitment to Colombia and consolidating an important milestone in its trajectory.
In addition, the company announced its intention to operate two new direct routes from Bogotá to Arauca and Quibdó, regions with great potential for tourism.
“Since our first flight between Barranquilla and Puerto Berrío until today, Avianca has been flying, believing and betting on Colombia for more than 104 years. We are proud to become a Marca País and to reaffirm our commitment by doing everything necessary to fly to Quibdó and Arauca, connecting even more to deep Colombia, to our people and opening a door for millions of tourists to get to know the richness of our country. Here we are and here we continue,” said Carolina Cortés, Avianca’s Global Vice President of Communications and Reputation.
→ Avianca to fly to Tulum (Mexico) from Bogota starting in December
“Avianca receiving the Marca País Colombia recognition is a great step, which highlights its dedication to the growth and global positioning of the country. Not only does it link our regions and facilitate new tourism and business opportunities, but it does so with a strong sense of belonging and responsibility to our nation. This achievement is a reflection of the efforts of thousands of Colombians who, with their daily work, strengthen our presence in the world. For ProColombia, it is a privilege to have Avianca represent the best of our country, carrying the message of ‘Colombia, the country of beauty’ to every corner where it flies,” said Carmen Caballero, president of ProColombia.
More than 104 years flying in Colombia
Avianca has been connecting Colombia and its regions for more than a century, operating more than 80 routes to 23 domestic destinations from San Andres to Leticia, and close to 40 international destinations from London to Buenos Aires. In addition, more than 10,000 of its 14,000 employees are based in Colombia and more than 100 of its 140 aircraft proudly fly the Colombian flag around the world. The airline also works permanently with more than 20 partners for the well-being of the communities and the care of the environment in the territories where it operates.
In addition, today the amenity kit of Avianca’s Business Class experience features designs by Mola Sasa, in collaboration with the Gunadule community; the ‘Treasures in the Sky’ of Colombian entrepreneurs fly on its planes and, under the slogan #TodasLasFormasDeVolar, has been present in the country’s main festivities, celebrating the richness of the Barranquilla Carnival, the Flower Fair in Medellin, the Francisco El Hombre Festival in Riohacha and the Vallenato Festival in Valledupar.
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