LATAM Pass recognized as Best Airline Loyalty Program in the Americas

Dergam Mousa

7 months ago

For the second consecutive year, the LATAM Pass frequent flyer program was recognized at the Frequent Traveler Awards (FTA) as the “Airline loyalty program of the year” among 300 programs and, for the first time, was recognized with the “Best earning and redemption ability”.

The FTAs are the only loyalty-focused travel awards in the Americas, Europe, Middle East and Africa, and Asia Pacific regions, and are voted on by the airlines’ frequent flyers themselves. In its 2024 version, more than three million customers from 186 countries voted.

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“These recognitions demonstrate the value that program members see and motivate us to continue improving and expanding the benefits to more people, to give them the best flight experience and new alternatives to redeem their miles, so that members can interact on a daily basis with the LATAM Pass ecosystem,” says Cristián Ortiz, CEO of LATAM Pass.

A PROGRAM WITH A LONG HISTORY

LATAM Pass has recognized the loyalty of its customers for more than 43 years. It currently has 48 million members and is the seventh largest loyalty program in the world.

Among the latest launches is Shopping LATAM Pass in Chile and Peru, a marketplace for redeeming miles for products and services – beyond tickets and tourism-related services – such as technology, household appliances, cell phones, accessories and gift cards, among many others. This platform has been active in Brazil since 2021, will be launched in Colombia in October and before the end of the year in Argentina, Ecuador and Uruguay.

Among other recent new benefits, since 2023 LATAM Pass has the possibility of combining miles and money in the redemption of airline tickets, which allows millions of members to access more quickly to a ticket redemption, in addition; the coverage of the preferential contact center was extended for all members with Elite category: Gold, Gold Plus, Platinum, Black and Black Signature.