JetBlue and Dunkin’ have taken their partnership to new heights with the debut of a fully customized Airbus A320, paying tribute to nearly two decades of collaboration between the two brands. The aircraft, named Brewing Altitude, was unveiled at a special event in Boston, a city emblematic for both companies. The plane features a vibrant pink and orange design adorned with donut and coffee motifs, capturing the fun and energetic essence of Dunkin’.
A Journey That Began 18 Years Ago
The relationship between JetBlue and Dunkin’ dates back to 2006, when the airline began serving Dunkin’s Original Blend coffee onboard its flights. In 2011, Dunkin’ became the exclusive coffee provider for all JetBlue flights, solidifying a partnership that has endured over time and enhanced the experience for millions of passengers.
Marty St. George, President of JetBlue, remarked: “Dunkin’ has been part of JetBlue’s journey for nearly two decades, and we’re proud to showcase this alliance with a livery as fun and bold as the brands it represents.”
Scott Murphy, President of Dunkin’, added: “This goes beyond serving coffee in the sky—it’s about two iconic brands united by a shared passion for supporting people on their journeys.”
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Rewards in the Air: Exclusive Promotions for Passengers
To celebrate the debut of Brewing Altitude, JetBlue and Dunkin’ are launching a promotion that will reward passengers flying on Mondays aboard this aircraft from May 19 through September 1. Benefits include:
For TrueBlue Members:
- Automatic upgrade to Mosaic 1 status.
- Current Mosaic members will receive 20 extra Mosaic tiles applicable to the 2025 Mosaic tracker.
For Dunkin’ Rewards Members:
- Access to Boosted status for three months.
- Existing Boosted members will earn double points on all qualifying purchases during the same period.
Full details, eligible routes, and terms are available at JetBlue.com.
Boston Pride: More Than a Business Collaboration
Dunkin’ has been an integral part of the Boston community for 75 years, where it has become the region’s favorite coffee brand. JetBlue, meanwhile, is the city’s leading airline, offering 30% more mainline seats than any other carrier at Logan Airport.
Additionally, JetBlue operates more flights from Boston and New England to destinations like California, Florida, and the Caribbean than any other airline, reinforcing its commitment to the region and making this partnership even more symbolic.
JetBlue and Dunkin’ promise to continue delighting customers with more promotions and special moments. The Brewing Altitude design is just the beginning of a series of initiatives that cement both brands as industry leaders and customer favorites.
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Un apasionado por la aviación, Fundador y CEO de Aviación al Día.