JetBlue Introduces New Baggage Tracking and Location Features with Apple
JetBlue announced this Monday the addition of two key features to enhance baggage handling: real-time tracking via its mobile app and compatibility with Apple AirTag’s location-sharing functionality. This initiative, part of JetBlue’s “JetForward” strategy, aims to provide greater transparency, convenience, and peace of mind to passengers checking luggage.
“We are committed to delivering a more convenient travel experience,” said Carol Clements, Chief Digital and Technology Officer at JetBlue. “These new tools are designed to offer reassurance when handing over your luggage.”
Real-Time Baggage Tracking in the JetBlue App
JetBlue has upgraded its mobile app to allow passengers to track the status of their checked bags in real time. Previously, the airline provided updates via email, but with this enhancement, travelers can now easily access all information in one place on their mobile devices.
This feature is available across JetBlue’s entire network and offers a detailed view of a bag’s journey. In addition to simplifying the user experience, it reduces uncertainty and helps passengers anticipate potential issues.
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Apple AirTag: Smart Collaboration for Recovering Lost Luggage
In rare cases of misplaced luggage, JetBlue has integrated the ability for passengers to share the location of an AirTag or any compatible Find My network accessory placed inside their bag with the airline’s Baggage Service team.
The process is simple: customers can generate a temporary link from the Find My app on their iPhone, iPad, or Mac and share it by scanning a QR code at the baggage claim area or by contacting a team member at the airport. JetBlue staff will have limited access to this information, which is automatically disabled once the passenger retrieves their luggage, ensuring full control remains with the user.
JetBlue Among Industry Leaders in Baggage Handling
According to data from the U.S. Department of Transportation, JetBlue ranks second among all U.S. airlines for baggage handling in 2024. Fewer than 1% of customers experience delays with their luggage, a result that underscores the airline’s commitment to operational efficiency and customer service.
These new tools further solidify that leadership, combining technological innovation with personalized attention to make baggage handling a safer and more predictable part of the travel experience.
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