Transavia Updates Its Image for Its 60th Anniversary: How the Airline Is Preparing for Future

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2 days ago

Transavia is ready to soar into the future with a fresh visual identity. In October 2025, the airline will celebrate its 60th anniversary in the Netherlands, marking the occasion with a brand update that reflects modernity, continuity, and a closer connection with customers. This rebranding will be carried out in collaboration with Transavia France, its successful subsidiary based at Paris-Orly, which has been operating for 18 years.

A Visual Evolution Designed to Stay Relevant

Transavia is not abandoning its core identity. The foundational elements of the logo—the wordmark and graphic symbol—remain but are now more refined and contemporary. The airline’s signature green has also been subtly adjusted to give it a fresher look while retaining its recognizability. This decision is backed by market research conducted in the Netherlands, Belgium, and France, where customers showed strong recognition and appreciation for these visual elements.

Beyond the logo, Transavia will update its secondary colors, typography, icons, and communication style. The goal: to build a strong, modern brand that aligns with the evolving demands of the market.

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Transavia CEO Marcel de Nooijer explained that this transformation is a strategic necessity. “With 60 years of history as our foundation, we are consciously investing in the future. A strong, contemporary brand is essential to remain relevant in a changing market. Alongside this redesign, we are refining our brand strategy to continue meeting our customers’ desires and needs,” he said.

Underway: Digital Design and Accessibility as Priorities

A key focus of the rebrand is the digital environment. The new visual identity will also be applied to the airline’s digital channels, such as its website and newsletters, adapting to the latest visual and technological trends. This is not just about aesthetics: starting this year, the European Accessibility Act imposes strict requirements for readability and usability in digital communication. Transavia has incorporated these standards into its new design, ensuring a more inclusive experience for all users.

The New Look Will Take to the Skies

The rebranding won’t be limited to digital or marketing materials. It will also be visible on the airline’s fleet. Starting in late October 2025, newly delivered Airbus aircraft will feature the updated exterior design. In fact, the first plane already sports the new logo on its tail, applied directly at the Hamburg factory.

Transavia is reinventing itself without losing sight of what has made it recognizable for six decades. With this progressive rollout, set to begin in late October 2025, the airline is strengthening its position as a key player in the industry—staying approachable, current, and ready for the challenges ahead.