LATAM Airlines announced an exclusive alliance with Warner Bros. Discovery Chile. Starting November 12th and for a period of 12 months, passengers will be able to enjoy a thematic offering inspired by the Harry Potter saga, combining entertainment, activations, and licensed products on board.
Aircraft with Special Livery
As part of this initiative, LATAM unveiled two aircraft featuring iconic illustrations from the magical universe: a Boeing 787-9 and an Airbus A320. These models will operate on domestic and international routes, becoming a visual attraction for both travelers and those who see them at airports in the region.
A Campaign Connecting Stories and Destinations
The campaign, produced in collaboration with WBD Ad Sales, includes a commercial that invites viewers to discover the magic of flying with LATAM. The message combines the excitement of the saga with the airline’s purpose of connecting people, destinations, and inspiring stories.
“Harry Potter is a story that has defined generations worldwide. We are very excited to present this alliance that transforms the flying experience into a unique and memorable event for our customers,” said Paulo Miranda, Vice President of Customers at LATAM Airlines Group.
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Celebrating the 25th Anniversary of Harry Potter and the Sorcerer’s Stone
Coinciding with the 25th anniversary of the saga’s first film, selected flights will offer themed experiences including visual elements in the cabin, collectible products, and catering inspired by the magical world.
Furthermore, all titles from the franchise will be available on LATAM Play, the onboard connectivity and entertainment platform, along with other related thematic content.
Activations for Fans on the Ground and in the Air
The offering extends beyond the flight itself. LATAM and Warner Bros. Discovery will conduct raffles, interactive activities, and special activations at airports and on social media. Prizes will include tickets, themed experiences, and official merchandise, strengthening the bond with the saga’s followers.
“Expanding the universe of a global icon like Harry Potter together with LATAM fills us with enthusiasm. This project, created and produced in Chile and now expanding regionally, is a testament to the potential of our brands to generate deep and relevant connections in innovative contexts,” commented Pablo Greco, Vice President of Sales for the Andean region at Warner Bros. Discovery.
This project represents a commitment to innovation and emotional connection with passengers, integrating one of the most iconic film franchises into the flight experience. LATAM and Warner Bros. Discovery Latin America are raising the standard for in-flight entertainment, taking the magic of Harry Potter to new heights.
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