LATAM Airlines Group concluded November 2025 with a significant milestone for regional aviation: 34 consecutive months of leadership in the Brazilian air market, according to official supply and demand data published by the National Civil Aviation Agency (ANAC). This performance positions the company as the main player in both the domestic and international segments of the country since February 2023 and sets it on track to complete its fifth consecutive year at the forefront of Brazilian commercial aviation.
This result is not isolated. It is the outcome of a sustained strategy of growth, operational efficiency, and connectivity expansion, within a context of strong recovery and growth in Brazilian air transport.
Strong Market Share in Domestic Operations
During November, LATAM reached a 40.75% share in the Brazilian domestic market, accompanied by an 86.6% load factor. These figures reflect a consistent growth cycle, supported by disciplined fleet utilization, capacity optimization, and an offering aligned with real demand.
The company also recorded year-on-year expansion of its operations while maintaining high load factors, demonstrating a focus on operational sustainability and resource efficiency.
A Sector in Historic Expansion
LATAM’s leadership coincides with an especially positive moment for Brazilian aviation. In 2025, the domestic market is on track to register the highest number of passengers in its history, surpassing levels reached in 2015, 2019, and 2024.
As the country’s main operator, LATAM was the largest contributor to this new record, responsibly expanding seat capacity and connecting a growing number of Brazilians with different regions of the national territory.
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2025: Consolidation of Growth Strategy in Brazil
The year 2025 marked a point of consolidation for LATAM’s expansion strategy in Brazil. Throughout the period, the airline launched 20 new domestic routes, reaching the highest number of Brazilian destinations in its history, in addition to inaugurating six international routes.
This growth reinforced the company’s presence in the country and expanded connectivity options for both local and international passengers.
Commitment to Responsible Growth
“More than leadership itself, our commitment is to grow responsibly, expanding access, stimulating local economies, and strengthening the trust of passengers and partners,” stated Aline Mafra, Sales and Marketing Director of LATAM Brazil. The executive highlighted that the results reflect the work of more than 22,000 company employees in the country, focused on connecting people and opportunities with greater efficiency and sustainability.
Key Improvements in Passenger Experience
Beyond network expansion, LATAM advanced on multiple fronts to elevate the customer experience in Brazil. Among the main milestones of 2025 are:
Main Milestones of the Year
- February: Signing of a contract with GRU Airport for the construction of the new and largest LATAM Group lounge at Guarulhos Airport.
- June: Expansion of remote boarding service with Audi electric vehicles at Guarulhos for LATAM Pass Black Signature customers.
- July: Start of the Airbus A319 cabin retrofit; rollout of onboard Wi-Fi to 100% of the group’s domestic fleets and announcement of the start of connectivity implementation on long-haul international flights beginning in 2026.
- August: Announcement of the new Premium Comfort cabin, planned for 2027, located between Premium Business and Economy on long-range international flights.
- September: Announcement of the acquisition of Embraer E195-E2 aircraft, with firm deliveries starting in the second half of 2026, beginning with Brazilian operations.
- November: Alliance with Revo for mileage accumulation on helicopter flights between Faria Lima and Guarulhos Airport.
- December: Start of the Premium Business experience modernization and announcement of a new expansion of the Brazilian air network in 2026, with the routes Brasília-Campina Grande and flights from Guarulhos to Uberaba, Juiz de Fora, Caldas Novas, Amsterdam, Brussels, and Cape Town.
Awards and Outstanding Results
As a result of the efforts and investments made during 2025, LATAM achieved a series of relevant accomplishments:
- Achieved a historic Net Promoter Score (NPS) of 54 points, a significant improvement from the 17 points recorded in 2018.
- Led the corporate travel segment in Brazil, according to the ranking by the Brazilian Association of Corporate Travel Agencies (Abracorp).
- Recognized in May 2025 by the Ministry of Ports and Airports as Brazil’s most punctual airline in 2024, as part of the Aviação +Brasil award.
- Achieved the highest market share in the domestic market in the last 12 years, according to ANAC data.
- Won the Reclame Aqui Award for the second consecutive year in the “Airlines” category.
- Received the “Companies that Most Respect the Consumer” recognition, awarded by the portal Consumidor Moderno.
With these results, LATAM reinforces its position as a central player in Brazilian aviation and consolidates a strategy that combines growth, connectivity, and continuous improvement of the passenger experience.
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