LATAM Recognized for Third Time by APEX as Airline with “Best Inflight Entertainment in South America”
LATAM Airlines has once again positioned itself at the pinnacle of regional aerial entertainment. For the third time, the company was honored by passengers with the “Best Inflight Entertainment in South America” award at the most recent edition of the Airline Passenger Experience Association (APEX) awards, one of the most influential benchmarks for measuring customer experience in the industry.
This recognition does not come from a corporate jury or technical audits, but directly from the voice of the passenger. This nuance is key to understanding the strategic scope of the award.
A Recognition Based on Over One Million Flights
The APEX awards are based on real passenger evaluations collected through the alliance between APEX and TripIt® from Concur®, the world’s highest-rated travel organizing app.
In this edition, passengers who traveled on nearly 600 airlines and on more than one million flights cast their votes. This represents a statistically robust universe that allows for the comparison of experiences across different continents, fleets, and business models.
Within this competitive context, LATAM managed to stand out thanks to its inflight entertainment platform, LATAM Play, which has undergone continuous improvements focused on the customer experience.
Paulo Miranda, Vice President of Clients at LATAM Airlines Group, summarized it as follows:
“Being recognized for the third time with the APEX Best™ 2026 reflects our vision of being a global airline that connects the world from South America. LATAM Play elevates the journey with an experience that celebrates the culture and spirit of the region. We will continue raising the standard on every flight”.
→ LATAM Airlines Soars in 2025: Net Profits Reach US$1.46 billion with Over 87 Million Passengers
LATAM Play: The Largest Inflight Entertainment Offering in South America
The heart of this recognition is LATAM Play, the group’s inflight entertainment platform.
- Total Operational Coverage: The catalog is available on all flights operated by the airline. This is a significant detail in a market where many companies segment their offerings by aircraft type or flight duration.
- Consistency: The standardization of the service reinforces brand consistency and reduces gaps in the passenger experience.
Strategic Expansion of Content Since 2024
Since 2024, LATAM has incorporated content from Disney+, HBO Max, and Paramount+, among other new alliances. With this integration, the group became the first in the region to offer productions from these three companies on board.
2025 Figures: Volume That Consolidates Leadership
In 2025, the LATAM Play offering reached:
- More than 320 movies.
- More than 1,250 television episodes.
- More than 950 music albums.
These figures consolidate LATAM as the leader in aerial entertainment in the region, not only through external recognition but also by the sheer magnitude of available inventory.
Entertainment as a Strategic Pillar of Experience
LATAM indicated that it permanently analyzes passenger preferences with the aim of perfecting the travel experience and offering an increasingly personalized service, both on board and on the ground. This suggests a data-driven strategy where entertainment is not static, but dynamic and adaptable to the changing expectations of the market.
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