The low-cost airline Wingo has announced a strategic reinforcement of its domestic operations to meet the high demand generated by the Barranquilla Carnival, one of Colombia’s most significant cultural festivities. Between February 12 and 18, the company will enable 12 additional flights from Bogotá and Medellín to the capital of the Atlántico department, a decision that translates to approximately 4,500 extra seats available for the market.
This measure confirms Wingo’s strategy of utilizing tactical capacity increases during peak seasons, maximizing fleet usage without structurally altering its route network.
Operational Reinforcement on Key High-Demand Routes
The adjustment includes a balanced distribution of additional frequencies:
- 6 extra flights on the Bogotá–Barranquilla–Bogotá route.
- 6 extra flights on the Medellín–Barranquilla–Medellín route.
With this move, the airline strengthens air connectivity to “La Arenosa” during a period historically marked by significant pressure on supply from both corporate traffic and the vacation and events segment.
→ Wingo to Reactivate Its Medellín-Caracas Route Starting in March
Brand Strategy: Carnival as an Extension of the Flight Experience
Beyond the purely operational component, Wingo is once again leveraging the Barranquilla Carnival as a brand positioning platform. In its role as the “Official Airline of La Gozadera,” the company will integrate commercial and experiential actions both on board and on the ground.
According to Simón Maya, Wingo’s Director of Marketing and Traveler Experience, the capacity increase responds to a vision that combines connectivity and cultural affinity:
“This capacity increase responds to our commitment to connecting Colombians with relevant festivities. In addition to the extra flights, some travelers will encounter on-board activations with Old Parr while flying to Barranquilla”.
“Vuelos de La Gozadera” and On-Board Activations
During select outbound flights to Barranquilla, the airline will activate the so-called “Vuelos de La Gozadera” (The Revelry Flights), developed in partnership with Old Parr. These on-board experiences seek to extend the festive atmosphere to the air travel itself, an approach that reinforces brand differentiation in a highly competitive market.
Ground Presence: Floats, Concerts, and Iconic Events
Wingo’s visibility strategy is completed with an active agenda within the city:
- February 14: Participation in the Batalla de Flores (Battle of Flowers) with its own float on Vía 40, featuring Checo Acosta as a special guest.
- Support for the Old Parr musical tent at the Malecón del Río.
- Celebration of the Wingo Party on Saturday, February 14, featuring Kevin Flórez as the guest artist.
These actions reinforce the airline’s emotional connection with one of the country’s most media-relevant cultural events, integrating marketing, entertainment, and air transport.
The 12 additional flights are already available for sale through the airline’s website and mobile application.
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