Lufthansa Group has taken a strategic step in its ambition to enhance the premium onboard experience: the group will equip its entire fleet, nearly 850 aircraft, with high-speed internet provided by Starlink, the satellite system developed by SpaceX. The rollout will begin in the second half of 2026 and be completed by 2029, making the German holding company the largest airline operator in Europe to adopt this technology on a large scale.
This decision has not only technological but also commercial and competitive implications, in a context where onboard connectivity has shifted from being an added value to an almost essential element for corporate and long-haul passengers.
A Qualitative Leap in Onboard Connectivity
Starlink’s technology is based on a constellation of low Earth orbit satellites, which allows for greater bandwidth and lower latency compared to traditional satellite systems. According to the group’s statement, this infrastructure will enable streaming, cloud work, and the use of data-intensive applications during flight, with an experience “similar to being on the ground.”
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From an operational perspective, this is a solution aimed at standardizing the digital experience across all airlines in the group, both in current aircraft and in new additions to the fleet.
Free Internet for Key Customers
One of the most relevant aspects of the announcement is the access model. The new service will be free for all customers with status and Travel ID users, in all travel classes.
This approach reinforces the group’s loyalty strategy and positions connectivity as a pillar of the premium product, rather than as a direct source of ancillary revenue.
A Symbolic Decision in the Centennial Year
The announcement takes on an added significance as it comes in the year of Lufthansa’s 100th anniversary. In the words of Dieter Vranckx, Chief Commercial Officer of the group, the adoption of Starlink represents “an essential milestone for the premium travel experience” and a direct investment in both “the best product on the market” and passenger satisfaction.
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