New Indonesian carrier Super Air Jet to focus on millennial travellers.

Indonesian low-cost start-up airline Super Air Jet aims to begin flying soon with a business model focused on tech-obsessed millennials with a propensity to travel, the carrier’s chief executive, Ari Azhari, said on Monday.

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Industry sources said the airline has links to Indonesia’s biggest airline group, Lion Air Group.

Super Air Jet, which is in the process of obtaining a license to fly, will start with 180-seat Airbus A320 planes focused on domestic routes before a later international expansion, Azhari said in a statement.

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“Super Air Jet was founded on the basis of optimism that market opportunities especially for domestic flights in Indonesia still exist and are wide open,” he said. “There is very strong demand from the community for air travel today, especially from millennials.”

Super Air Jet said its inaugural flight was scheduled for the “near future”, Reuters reported.

A spokeswoman for Indonesia’s transport ministry said there were still some processes to complete before a license would be issued and it was unclear whether that would occur by the end of the first half.

Independent aviation analyst Brendan Sobie said Super Air Jet was able to take advantage of cheap lease rates because the pandemic made it harder for lessors to place planes when leases expired.

Indonesia, an archipelago of thousands of islands, is currently the world’s sixth largest aviation market based on capacity, according to data firm OAG.

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