Condor Unveils New Brand Identity
Most aircraft exteriors are more or less the same (white background, bold lettering, company logo), but every now and then an airline introduces a livery that stands out from the rest.
Such is the case with Germany’s Condor, which unveiled its new brand identity on Monday. In the future, the company’s aircraft will carry stripes in five colors. Inspired by umbrellas, bath towels and beach chairs, the company is evolving into a distinctive and unique vacation airline.
→ Norwegian removes face masks requirement on all flights.
The conception and creation of the new brand identity came about under the direction of Remo Masala, owner of the creative agency vision alphabet in Berlin. “Revising Condor’s brand identity, with its long tradition, is a delicate interplay based on respect for its origins and requirements for the future. Our goal was to endow Condor with a special visual independence, the rationale of which is united in Condor’s brand essence: the invention of the vacation flight, and the effective vacation code, the stripes of summer, joy and freedom.”
The corporate identity’s lead colors are yellow and blue. They have been complemented by the contrasting color gray. The Condor signet, the condor in a circle, goes back to one of Germany’s most influential designers, Otl Aicher. The figurative mark has been given a facelift, with finer and more dynamic lines. It can be found again in the tail unit of the aircraft. The Condor lettering has also been adapted: It is now more compact, and the new lower case has made the word mark more independent and consistent with the image.
→ Play to Fly to Liverpool and Geneva Next Winter.
Initially, Condor’s aircraft will carry five colors in a striped look: yellow, red, blue, green and beige stand for the facets of the diversity of Condor’s guests, employees and the multitude of opportunities to discover the world with Condor.
On the uniforms of the crews, accessories such as neckerchiefs, ties and pins will shine in the new design. And the new design is also making its way on board, in the airports, on the website and on social media: in the coming weeks and months, many items on board will be replaced, such as cups, blankets and cutlery, as well as all materials on the ground such as boarding passes, ID cards and airport signage. The replacement will run successively, with nothing of old design being disposed of, but everything being used up. Around 80 percent of the fleet will be replaced by 2024.
Related Topics
Alaska and Hawaiian Airlines Align Operations at Key U.S. Airports
First Quarter: Boeing Posts Smaller-Than-Expected Loss on Higher Jet Deliveries
Alaska Airlines Strengthens Its Presence in San Diego with New Routes and Increased Flights
EVA Air to Connect Taipei with Dallas: New Direct Route Strengthens Its Presence in North America
Plataforma Informativa de Aviación Comercial líder en América Latina.