Frontier Airlines to offer First Class seats
U.S. budget carrier Frontier Airlines said on Tuesday it will offer First Class seating to woo passengers willing to spend more.
Frontier previously added more seats with extra leg room and business fares targeted at small companies.
Other budget carriers have also been targeting higher fares. In August, Spirit Airlines began offering business-class seats, while Southwest Airlines said in July it planned to offer premium seats with extra leg room.
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Frontier CEO Barry Biffle said the airline hopes to begin offering first-class seating on all flights in late 2025, which will require approval from regulators.
“There’s a percentage of our customers willing to pay more for comfort,” Biffle told Reuters. “These are affluent leisure customers who want a first class seat.”
The airline is also boosting benefits for frequent flyers.
Biffle said other programs have gotten less generous with fewer seat upgrades, and noted that the largest U.S. airlines had introduced no-frills “basic economy” seats.
“This is really our answer,” he said. “We can produce the cheapest coach seat, but we can also produce the cheapest first class seat as well.”
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