Iberia has officially launched its Innovation Hub at the Espacio Iberia Buenos Aires, a strategic platform designed to solidify its leadership in technological transformation, sustainability, operational excellence, and customer experience. This milestone marks a decade of progress and propels the airline into the future with a collaborative and disruptive approach.
A Point of Connection Between Ideas, Technology, and Talent
Inspired by major airport hubs, Iberia’s Innovation Hub serves as a meeting point for internal projects and external collaborations. Its mission is clear: to tackle the aviation and tourism industry’s biggest challenges through tangible solutions. The platform, available at iberia-hubinnovacion.com, enables startups, customers, and partners to propose ideas and explore real-world innovation case studies.
This ecosystem is built on six foundational pillars: connected, co-piloted, cyber-secure, sustainable, collective, and personalized—all united by a single goal: to make innovation a core driver of the business.
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Collaborations Fueling Transformation
The Hub operates in synergy with the IAG Group and its innovation arm, IAGi, aiming to scale high-impact solutions. Among its standout initiatives are:
IAGi Accelerator: Innovation at Two Speeds
This program has fostered over 100 collaborations and now offers two tracks:
- Discover (24 weeks): Designed for deep-tech startups in early stages, focusing on technologies like sustainable aviation fuels (SAF), carbon capture, alternatives to single-use plastics, and energy efficiency.
- Deploy (12 weeks): For ready-to-implement solutions.
IAGi Ventures: Strategic Investment in Startups
IAGi Ventures is a new corporate fund targeting emerging companies in key sectors such as artificial intelligence, automation, connectivity, IoT, robotics, sustainability, and cybersecurity. It stands as the most ambitious investment of its kind by a European airline group.
High-Value External Partnerships
Iberia also participates in initiatives like:
- Patio Campus: A European innovation hub dedicated to projects with positive social impact.
- All4Zero: A Spanish industrial alliance focused on decarbonization and circular economy technologies.
Real-World Innovations Transforming Customer Experience
The Hub showcases tangible advancements, from pilot projects to fully integrated solutions. Notable examples include:
- Hablalo x Iberia: An app developed with Argentine startup Hablalo, enabling communication for individuals with speech or interaction challenges. It converts text to speech (and vice versa) and translates messages in eight languages.
- Renacen (3D SeatMapVR): Virtual reality visualization of cabin interiors for precise seat selection.
- Smartvel: Always-updated destination information, adapting to real-time changes.
- Technis: Enhanced Premium lounge operations through video analytics.
- Beder: A content platform for young travelers, blending TikTok and Tripadvisor to influence purchasing decisions.
Homegrown Innovations by Iberia
Beyond external collaborations, Iberia drives projects developed in-house, such as:
- Apple AirTag Integration: Allows customers to track their luggage in real time.
- My Iberia: A personalized travel management portal.
- AVIOS Solidarios: An option to donate loyalty points to NGOs.
- Maridae: An onboard platform for purchasing Spanish wines using AVIOS points.
- Omnichannel Support: Continuous assistance via WhatsApp, including check-in and queries.
- PACA (Proactive Automated Customer Assistance): A system to anticipate and manage disruptions automatically.
A Future of Collaboration and Growth
“The Innovation Hub reflects a decade of work, partnerships, and learning while setting the stage for an even more ambitious future. Innovation is no longer optional,” stated Ignacio Tovar, Iberia’s Director of Innovation.
With this step, Iberia reinforces its commitment to smarter, more connected, and sustainable aviation, welcoming new technology partners eager to redefine the way we fly.
For more information, visit iberia-hubinnovacion.com.
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