Avianca’s LifeMiles Wins Its 15th Freddie Award and Solidifies Its Position as a Leader in Loyalty Programs
Avianca’s LifeMiles loyalty program has been awarded the “Up and Coming Program Award” at the 2025 Freddie Awards, one of the most coveted accolades in the travel loyalty industry. The ceremony took place in Chicago on April 30, and this honor—also known as the “210 Award”—highlights programs with the highest growth potential in the sector, as voted by the public.
This recognition reflects the high level of satisfaction among program members and validates the innovation and adaptability LifeMiles has demonstrated in the highly competitive travel loyalty market.
15 Freddie Awards
With this latest achievement, LifeMiles has now won 15 Freddie Awards and 22 international accolades over its 14-year history. This track record solidifies its reputation as one of the most respected and effective loyalty programs globally.
The “210 Award” reinforces Avianca’s commitment to continuous evolution, adapting to changing traveler behaviors and offering more flexible, accessible, and valuable solutions.
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More Miles, More Options: Benefits That Make a Difference
Over the past year, LifeMiles doubled the number of tickets redeemed with miles, demonstrating a clear focus on user benefits. Additionally, the program has expanded its redemption portfolio with attractive promotions and a growing network of strategic partnerships, including Star Alliance airlines, hotel chains, and affiliated retailers.
Valeria Yglesias, Senior Vice President of LifeMiles, stated: “Being recognized with the 210 Award fills us with pride, as it confirms the value our members see in the program. This year, we have implemented many improvements […] and we continue working every day to ensure LifeMiles members can travel more and better.”
Flexibility and Technology at the Traveler’s Service
LifeMiles continues to innovate with initiatives like the LifeMiles Plus subscription plan and earning miles through credit cards. These tools allow users to personalize their experience and maximize their travels, enhancing customer retention and loyalty.
Its Elite program has also been key to strengthening ties with frequent flyers in Avianca’s core markets, reinforcing its commitment to high-level service.
Today, LifeMiles stands as one of the most robust loyalty programs in Latin America, with an increasingly strong international presence. Its user-centric strategy, combined with its ability to adapt to industry challenges, positions it as a benchmark model for airlines worldwide.
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Un apasionado por la aviación, Fundador y CEO de Aviación al Día.