Volaris and Warner Bros Present an Exclusive Superman-Themed Aircraft
The Mexican airline Volaris has unveiled an aircraft featuring an exclusive Superman design, in collaboration with Warner Bros. Pictures. This unique plane, the only one of its kind in the Americas, celebrates the global premiere of the new movie starring the iconic superhero and transforms every flight into a cinematic experience.
Aircraft Details: Design, Capacity, and Registration
The aircraft is an Airbus A321 with registration number N542VL, capable of carrying 230 passengers. Its exterior has been fully customized with a Superman-inspired design.
The plane will operate for six months, flying across various countries where Volaris operates, serving as a mobile promotional tool for the new film. This movie marks the beginning of the revamped DC Universe under the creative direction of James Gunn and Peter Safran.
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More Than a Strategy: Shared Values
Daniel Gelemovich, Marketing and Digital Director of Volaris, explained that this initiative goes beyond a commercial campaign:
“For Volaris, it is an honor and a thrill to be the first airline to fly with Superman. This aircraft, adorned with his image, is not just a commercial strategy but also reflects the qualities and values that define us as an airline. It symbolizes everything we aim to offer our customers: safety, strength, trust, and, above all, unique flight experiences.”
He also invited passengers to share their photos onboard or next to the plane by tagging @viajavolaris on social media, strengthening the connection between the brand and its digital community.
A Unique Experience from Boarding
Passengers who have the opportunity to fly on this aircraft will not only enjoy its striking exterior design. From the moment they board, they will immerse themselves in a unique experience designed to transport them into Superman’s world.
Exclusive social media activities will also be part of the campaign, offering participants the chance to win official movie merchandise and tickets to special screenings. This creates a comprehensive experience that blends aviation, entertainment, and community.
The new Superman film stars David Corenswet as Clark Kent, Rachel Brosnahan as Lois Lane, and Nicholas Hoult as Lex Luthor. Directed and written by James Gunn, this movie marks a fresh start for the DC Studios cinematic universe. It combines epic action, humor, and a deep belief in human goodness—values that, according to Volaris, align with the airline’s identity.
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Un apasionado por la aviación, Fundador y CEO de Aviación al Día.