Copa Airlines Drives Panamanian Tourism with Free Training Forum
Copa Airlines, with the support of the Panama Tourism Authority (ATP) and the International Tourism Promotion Fund of Panama (PROMTUR), held the “Elevating Panamanian Tourism Together” tourism training forum. This initiative brought together nearly 500 participants, including students, business owners, trade associations, and representatives from public institutions.
The free-access event aimed to strengthen the capabilities of the Panamanian tourism ecosystem by providing practical tools and sharing experiences that promote the sustainable development of the sector and the growth of local businesses.
A Commitment to the Development of National Tourism
During his speech, Pedro Heilbron, CEO of Copa Airlines, highlighted the importance of the event as part of the airline’s strategy to contribute to Panama’s international positioning.
“At Copa Airlines, we seek to contribute to the development of skills in service, management, and tourism promotion, with the goal of positioning Panama as a competitive and hospitable country. Boosting tourism means more income for the country, more opportunities for entrepreneurs, and more jobs for communities,” Heilbron stated.
The executive emphasized that these types of spaces are essential for strengthening the tourism experience, consolidating operational excellence, and fostering the continuous training of the actors that make up the sector.
→ Copa Airlines Launches Flights to Tucumán, Strengthening Its Presence in Argentina
Content and Shared Experiences
The forum included lectures by experts in marketing and tourism management, who addressed topics ranging from the new needs of travelers visiting Panama to the implementation of digital platforms to attract customers.
Representatives from Copa Airlines also presented the company’s service model as a practical example of customer experience and operational consistency, elements that have become part of its distinctive hallmark in the region.
Attendees learned about success stories and strategies applicable to the national context, focused on strengthening the competitiveness of Panamanian tourism and enhancing its medium- and long-term growth.
Alliances and Institutional Support
The “Elevating Panamanian Tourism Together” Tourism Training Forum was sponsored by VISA, Magic Dreams, and Global Brands, in addition to institutional support from the Authority for Micro, Small, and Medium Enterprises (AMPYME) and the National Chamber of Tourism of Panama (CAMTUR).
These alliances reinforce the vision of collaboration between the private and public sectors to drive sustainable, competitive, and inclusive tourism, capable of generating economic and social benefits for communities across the country.
Copa Airlines: Beyond the Skies
Connecting Panama with more than 85 destinations across the Americas, Copa Airlines solidifies its role as a strategic ally in the training, innovation, and development of the tourism sector.
Through initiatives like this forum, the company reaffirms its commitment to contributing to the strengthening of tourism as an engine of economic and social growth, promoting service excellence and Panamanian hospitality to the world.
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