Avianca Offers Business Class on 100% of Its Routes
Avianca announced this Thursday that it has begun operations of its Business Class Americas on 100% of its routes, both international and domestic flights within Colombia, Ecuador, and Guatemala.
Far from being a simple service adjustment, this measure consolidates an offering that was already present on international flights across the continent and now extends to the domestic market, covering over 40 national routes and more than 100 international routes within the Americas.
Business Class Americas: A Unique Product for National and International Routes
Business Class Americas was designed as a differentiated yet adapted experience for shorter-duration flights, with a clear focus on efficiency, comfort, and recognition of high-value passengers. Avianca structures this proposal around two main pillars: ground services and the onboard experience.
Ground Services: Priority and Operational Consistency
At the airport, the product includes a suite of benefits aligned with international executive-class standards:
- Complete priority services, covering check-in, boarding, and disembarkation, priority baggage handling, and personalized assistance.
- Access to 11 Avianca VIP lounges and to over 1,000 additional lounges through Star Alliance partnerships, reinforcing network connectivity.
- Expanded baggage allowance, with 1 carry-on bag of 10 kg, 1 personal item, and 2 checked pieces of up to 32 kg each.
- Accumulation of 10 Lifemiles per dollar spent, with enhanced possibilities for redemptions for upgrades to Business Class using miles.
This package is aimed directly at the corporate and frequent traveler, but also at a premium leisure segment that values predictability and tangible benefits.
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Onboard Experience: Differentiation Based on Flight Duration
In the cabin, Business Class is located in the first three rows of the aircraft, with seats offering more space, recline, and privacy. The design includes adjustable headrests, a work table, and USB ports, key elements for short- and medium-haul flights.
Domestic Routes
On national flights, the offering is adjusted to the operational context but maintains a superior standard:
- Snack service, coffee, non-alcoholic beverages, and beer.
- Possibility of additional food and beverage purchases via the Café del Cielo menu.
International Routes: Segmentation by Flight Time
Avianca introduces a clear differentiation based on the duration of the international journey:
- Less than 3 hours: Snack, cold or hot beverages, and beer.
- Between 3 and 4 hours: Menu designed by chef Álvaro Clavijo, cold or hot beverages, beer, and an Eco bag with a blanket and pillow.
- More than 4 hours: Álvaro Clavijo menu, cold or hot beverages, beer, Eco bag, and an amenity kit developed by Mola Sasa, with products from Loto del Sur.
This segmentation allows for cost optimization without diluting the premium perception, a balance especially relevant in highly price-competitive markets.
Commercial Vision Behind the Full Deployment
From the company’s commercial leadership, the move is presented as a natural evolution of the product. Otto Gergye, Chief Commercial Officer of Avianca, emphasized that expanding Business Class Americas to domestic routes raises comfort and service standards while consolidating a homogeneous regional offering across the entire network.
The executive highlighted that this consistency is key to strengthening brand perception and improving the experience for frequent customers, a critical factor in a scenario where differentiation is no longer based solely on price, but on the integral value of the journey.
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Un apasionado por la aviación, Fundador y CEO de Aviación al Día.