Lufthansa Group Redesigns Fare Structure: “Economy Basic” Debuts on Short and Medium-Haul Routes
Lufthansa Group has announced a strategic expansion of its fare portfolio for short and medium-haul flights, introducing the new Economy Basic option. This measure aims to offer more competitive entry-level prices and greater service personalization, adapting to the needs of diverse traveler profiles.
A Fare Structure Adapted to Current Demand
Starting April 28, the aviation conglomerate will integrate the Economy Basic fare for travel beginning May 19. This implementation will be carried out gradually on selected routes, complementing the existing offer to provide greater transparency and choice for passengers.
The new service class architecture is defined as follows:
- Economy Class: Four clearly differentiated fare options.
- Business Class: Three available fare levels.
Economy Basic Details and Digital Channel Optimization
The Economy Basic fare is specifically designed to optimize the experience for day-trippers or those with minimal baggage requirements. Its main characteristics include:
- Included Baggage: Allows exclusively for one personal item, such as a small backpack or a laptop bag.
- Service Flexibility: Passengers retain the ability to add ancillary services, such as carry-on or checked baggage, according to their specific requirements.
- Booking Channels: The fare will be available through the airlines’ official websites and via New Distribution Capability (NDC) channels.
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Participating Airlines
This product update will be adopted by all group carriers:
- Lufthansa
- SWISS
- Austrian Airlines
- Brussels Airlines
- Discover Airlines
- Lufthansa City Airlines
- Air Dolomiti
Flexibility Improvements: Evolution of the “Light” Fare
In addition to the launch of the new basic level, the group has announced enhancements to its pre-existing Light fare. With the goal of offering greater travel planning security, passengers opting for this fare will now have the possibility to make changes to their booking upon payment of a rebooking fee.
This modification represents a significant increase in flexibility for the traveler segment seeking economy without totally relinquishing the ability to manage unforeseen circumstances.
With this move, Lufthansa Group reinforces its position in the European market by offering a more granular pricing structure, allowing each passenger to pay only for the services they truly require while boosting its sales channels.
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