SKY Airline Enables Direct Sales in 10 Strategic Markets Across Europe, Oceania, and North America
SKY Airline has taken a decisive step in its internationalization strategy by integrating its commercial offerings into 10 new markets across Europe, Oceania, and North America. Through the adoption of global sales systems, the airline aims to facilitate access for long-haul travelers to its robust network of destinations in South America.
Process Simplification via BSP and GDS
The key to this expansion lies in the implementation of the International Air Transport Association (IATA) Billing and Settlement Plan (BSP). This tool, combined with strategic alliances with global-scale companies, will allow the airline’s inventory to be immediately available to leading travel agencies worldwide.
Thanks to this integration, agencies will be able to issue SKY tickets directly through major Global Distribution Systems (GDS), eliminating additional intermediaries. This advancement streamlines sales processes and enhances the visibility of the company’s route network, allowing international passengers to connect more easily with destinations such as:
- Chile: Calama and Puerto Natales.
- Peru: Arequipa and Cusco.
- Brazil: Rio de Janeiro.
- Argentina: Bariloche.
Strategic Alliances with General Sales Agents
To lead commercial management in these new territories, the airline has signed agreements with prominent General Sales Agents (GSA), who will act as their local representatives:
- AVIAREPS (Europe and Oceania): Will drive brand presence in Germany, Spain, France, Italy, the Netherlands, Switzerland, the United Kingdom, Australia, and New Zealand.
- Discover the World (North America): Will be responsible for boosting the airline’s offerings in the Canadian market.
Francisca Valenzuela, SKY’s Sales Manager, highlighted that the incorporation of these new BSPs is fundamental to strengthening international commercialization and facilitating direct issuance in markets that the company considers strategic.
Synergy with Interline Agreements
This advancement in distribution is complemented by the strengthening of its network of interline agreements. Currently, the airline maintains active collaborations with world-class operators, significantly boosting its global sales capacity. Key partners include:
- Europe: Lufthansa, SWISS, TAP Air Portugal, Air France, KLM, Air Europa, and Turkish Airlines.
- North America: United Airlines and Air Canada.
- South America: GOL and Aerolíneas Argentinas.
With this ambitious commercial maneuver, SKY Airline not only consolidates its international growth and visibility in high-value markets but also positions itself as a key player in fostering increased foreign tourism to Chile and the rest of the region by simplifying the purchasing experience from the point of origin.
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