Vueling Introduces Its AI-Based Virtual Assistant to Enhance Customer Experience
At the MWC25, Vueling, an airline belonging to the IAG group, unveiled its new virtual assistant powered by generative artificial intelligence. This innovative tool aims to improve the customer experience by providing fast, accurate, and personalized support at any time of the day.
A 24/7 Virtual Assistant
Vueling’s assistant is already operational on its website and is available 24 hours a day, 7 days a week. Thanks to its advanced AI technology, passengers can resolve queries autonomously, obtaining quick and accurate answers regarding reservations, check-in, and boarding processes. This optimizes the user experience and reduces customer service wait times.
Autonomous Management and Operational Optimization
In addition to offering an intuitive conversational experience, the tool allows customers to manage various operations autonomously. From adding extra services to requesting invoices and flight certificates, the assistant facilitates key processes without the need for human intervention. It is also designed to resolve issues, enhancing the airline’s operational efficiency.
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This launch is part of Vueling Transform, a strategic digitalization program aimed at optimizing customer service and making the company’s internal processes more efficient. Thanks to this technology, the airline reinforces its commitment to innovation and passenger satisfaction.
An Immersive Experience at 4YFN
During MWC25, attendees can try out the virtual assistant at Vueling’s stand located at 4YFN (8.1B7). This space, called “The Heart of Vueling,” offers an immersive experience that transports visitors to the airline’s operational center, known as iOCC. There, they can discover how the company’s teams work in a coordinated manner to ensure the safety, efficiency, and punctuality of nearly 700 daily flights.
With the implementation of its virtual assistant and the adoption of new technologies, Vueling continues to evolve to offer a more efficient and comfortable travel experience. The combination of artificial intelligence and digitalization allows the airline to enhance its service, optimize its processes, and remain at the forefront of the European aviation industry.
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