Copa Airlines and the Tourism Promotion Fund (PROMTUR Panama) launched a new and unprecedented safety video on board the airline’s flights, inspired by Panama and its tourist attractions. This world-class production seeks to position Panama as a unique tourist destination, abundant in culture, natural wealth, beaches, and entertainment and fun options, while informing its passengers in an entertaining way, about the important security measures they must comply with during their trip.
Filmed at the end of 2019, in charge of the audiovisual production company VFX of Panama, the new security video of Copa Airlines is the first in Latin America dedicated entirely to highlighting the wonders of a country, and will be enjoyed by the thousands of passengers of different nationalities who fly daily with the airline, which flies the skies of the continent carrying the flag of Panama with pride.
The important audiovisual piece is the most recent of the multiple efforts and initiatives to promote Panama that, together with the Panama Stopover program launched in 2019, position the country as one of the most attractive destinations for travelers in the region, and that Copa Airlines and the national tourism authorities have executed over the years.
“We decided to launch this important video that exalts the beauty of Panama at this time, because the country has just reopened its borders and must continue to position itself as a tourist destination, even more so when the decision to travel for pleasure is a process that begins long before the trip,” said Pedro Heilbron, CEO of Copa Airlines.
“From PROMTUR Panama, as a destination marketing organization at the international level, we are committed to increasing the visibility of Panama, highlighting the beauty of our natural and cultural heritage. This video is part of the Strategic Stopover Alliance, launched in 2019 in conjunction with the Panamanian airline that flies to our main target markets” said Fernando Duque, Chairman of the Board of Directors of PROMTUR Panama.
In the production, Copa Airlines’ crews and ground personnel guide passengers through a journey full of music, culture, adventures and experiences that every tourist would like to live, along 12 emblematic places of the beautiful and diverse Panamanian geography, while creatively exposing each of the safety measures that must be complied with during all of the airline’s flights.
Now, when travelers fly with Copa Airlines, besides noticing the important measures and protocols of disinfection, hygiene and biosecurity that the airline has implemented, hand in hand with the national health authorities and the Tocumen International Airport, they will pay greater attention to security measures, captivated by a majestic tour of the “Panama we remember and the one that will soon return”, as alluded to in the new Copa Airlines security video.
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