Emirates invests over $350 million in entertainment system of its A350

As part of its continued drive to ensure customers ‘fly better’, Emirates has selected the new Thales’ AVANT Up system for its incoming fleet of Airbus A350 aircraft, scheduled for delivery in 2024.

The airline’s investment of over US$ 350 million will see its 50-strong fleet of A350s equipped with next-generation inflight entertainment solutions that offer a memorable cinematic and personalised passenger experience.

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“Emirates has always regarded inflight entertainment as an essential aspect of our onboard experience, and we were in fact the first airline to put personal screens onto every single seat onboard when that was far from the norm over 30 years ago. Today, Emirates ice remains unmatched in inflight entertainment content and experience, having won best-in-the-sky awards consecutively for the past 14 years. Our investment in next-generation Thales systems for our new A350 fleet will further our lead, enabling us to deliver even better experiences to our customers”, Adel al Redha, Emirates’ Chief Operating Officer said.

The game-changing technology in Thales’ AVANT Up system features Optiq 4k QLED HDR displays – the only aircraft displays using Samsung’s QLED technology to immerse viewers in more than a billion colors. This rich display capability provides the perfect medium for Emirates’ unmatched ice inflight entertainment product which delivers over 5,000 channels of multi-language content including live TV, the latest box office movies, TV shows and music hits, and the world’s first inflight shopping channel.

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The new system from Thales will also provide an enhanced ‘live’ television solution that offers a broader choice of live television and news in the highest available definition at 40,000 feet.

Emirates’ customers can also look forward to enhanced passenger connectivity with Optiq – the first smart display in the industry to offer two Bluetooth connections, built-in Wi-Fi for passengers to pair multiple devices including phones, tablets, headphones or even game controllers, while supporting up to 60 watts USB-C to fast-charge personal devices.

To further enrich passenger engagement, Emirates has chosen a variety of AVANT Up digital services including highly integrated personalisation features, expanded personal electronic device (PED) capabilities, and user interface enhancements which also enable visually impaired passengers to have an immersive experience.

Reflecting a shared vision to innovate and shape future inflight experiences, Emirates and Thales also continue to collaborate on programmes through Dubai’s Aviation X-Lab, an aviation-specific incubator.