British Airways trials new digital tool to guide travelers at London-Heathrow
British Airways is trialling a new digital wayfinding tool to help customers navigate through London Heathrow.
The new technology offers maps of both London Heathrow Terminal 5 and Terminal 3, helping customers who are travelling through the airline’s London hub to locate their departure gate and points of interest including shops, lounges and restaurants. The new wayfinding tool allows customers to navigate the airport more confidently, saving time and reducing the chance of missing their flight.
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The tool provides clear directions and information on the airport layout, allowing customers to have a more seamless experience through London Heathrow. Through an interactive map, customers can click on areas of interest including shops and gain information about the location, opening times, and a description on items that can be purchased. The tool also allows bathrooms, seating areas and information points to be easily located.
Connecting customers can also enter their flight details and then receive step-by-step instructions, along with an animated map.
The trial which began in June is available to all customers who are travelling through London Heathrow, and can access the tool through QR codes on digital screens in London Heathrow or by visiting wayfinding.maps.ba.com.
Calum Laming, British Airways’ Chief Customer Officer, said: “We always want to make travelling through the airport as easy as possible for our customers, so we’re really excited to be trialling a new wayfinding tool this summer. The interactive map is simple to use, allowing our customers to easily locate their departure gates and discover nearby restaurants and shops for some last-minute duty-free shopping, and for those customers who are eligible, our lounges.”
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