Aerolíneas Argentinas presented its new uniforms
Aerolíneas Argentinas unveiled its new uniforms on Monday, with important innovations in terms of design, materials and application of the brand’s colors.
The presentation took place at Aerolíneas Argentinas’ corporate building in Aeroparque and was attended by Pablo Ceriani, president of the airline, Benito Fernández, who was in charge of the uniform design, and Ricky Sarkany, in charge of the footwear design. The event was also attended by executives, aeronautical authorities and workers.
Under the slogan ‘The modern world asks for a modern uniform’, the new pieces carry on the front the color palette that distinguishes the Aerolíneas Argentinas brand worldwide: just like the fuselage of the aircraft, light blue and white will be predominant in the cabin crew uniforms, while blue and white will represent the ground staff.
We worked on the design of the pieces under 3 essential pillars: brand identity, comfort and comfort/modernity. Regarding the first point, it was decided to give more prominence to the main color of the brand identity manual, Pantone 3005, a light blue color that represents the colors of Argentina. Another important fact is that the characteristic scarf is maintained.
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To achieve the final result, the company conducted a satisfaction survey associated with the current uniform, from which it emerged that more than 70% of those who work in the company agreed to make a change that would allow them a greater sense of comfort and convenience when performing their tasks.
In addition, other aspects of the new uniform deserve to be highlighted: the presence of the classic condor through the aerodynamic dyes of the design, the use of spandex fabrics that allow greater comfort when working than the current rigid fabrics and the standardization in the use of pants for all. As for footwear, we opted for a versatile sneaker, with its own style and comfort.
Another relevant aspect has to do with sustainability: the new uniform implies a reduction in the number of pieces, from 9 to 6. The stripes were also eliminated from the suits, using pins to distinguish ranks and positions, which allows a reduction in costs and use of materials.
“This uniform reflects what we want to be and what we are: on the one hand, a modern airline that adapts to social changes and new ways of flying, without losing the classic elegance that characterizes Aerolíneas Argentinas. In a way, it represents exactly this moment of the company, in which changes have been made that have allowed us to grow without losing our essence”, Ceriani said.
This renewal comes after 13 years of maintaining the same uniform. During that period of time, the world and the industry changed: new values such as sustainability, inclusion, equality and comfort were incorporated to the aeronautical world. The changes introduced by Aerolíneas Argentinas go in the same direction as those of other companies such as KLM, Iberia or Avianca.
Un apasionado por la aviación, Fundador y CEO de Aviación al Día.