Iberia Launches Its New Dynamic Boarding Pass
Iberia has taken another step forward in the digital transformation of the flight experience. The Spanish airline has introduced its new dynamic boarding pass, a tool that updates in real time to provide passengers with accurate and up-to-date information, even minutes before departure.
A Solution to a Common Problem: Outdated Information
Until now, travelers who obtained their boarding pass at the check-in counter or through the Iberia app received a static version. This meant that any last-minute changes, such as a seat reassignment, gate change, or even a cabin upgrade, were not reflected on the document passengers had on their mobile devices or in print.
Such situations often forced passengers to check airport monitors or return to the counter to confirm updated information. With the new dynamic boarding pass, these inconveniences are a thing of the past.
Real-Time Updates and Push Notifications
The key advantage of this new feature is that the boarding pass updates automatically in response to any operational changes. If the assigned seat is modified, the boarding gate is relocated, or the passenger is upgraded to a higher class, the boarding pass will display the correct information within seconds.
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Additionally, customers will receive a push notification directly on their mobile devices. This eliminates the need to navigate the terminal in search of information screens or ground staff. The airline will continue to complement this feature by sending emails to notify passengers of any changes.
Available on Multiple Digital Platforms
Iberia’s new dynamic boarding pass is available to all users of its mobile app, on both iOS and Android operating systems. Passengers can also benefit from this innovation by downloading their boarding pass to Apple Wallet or Google Wallet from the airline’s website.
This cross-platform coverage ensures passengers always have the information at hand, regardless of the device they use.
Another Step in Iberia’s Innovation Strategy
This launch is part of a series of technological initiatives that reinforce Iberia’s commitment to operational efficiency and customer satisfaction. Among the most notable projects is “Iberia GPT,” a conversational assistant developed with ChatGPT that guides customers in planning their trips in a personalized and agile manner.
Another recent innovation is “Habla lo x Iberia,” an app designed to enhance the travel experience for individuals with communication difficulties. This focus on inclusivity positions Iberia as an airline dedicated to accessibility and personalized service.
Furthermore, Iberia was one of the first airlines to partner with Apple to integrate AirTags into its operations. Thanks to this collaboration, customers can share the real-time location of their luggage, improving baggage tracking and response in case of incidents.
The new dynamic boarding pass is yet another example of Iberia’s commitment to continuous innovation. With each of these initiatives, the airline optimizes its internal processes and places the customer experience at the heart of its strategy.
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