LATAM Airlines to Operate Exclusive Harry Potter-Themed Flight Between São Paulo and Orlando
LATAM Airlines Brazil has announced the launch of a special flight inspired by the Harry Potter universe, connecting São Paulo/Guarulhos International Airport with Orlando on June 5. This initiative, developed in collaboration with Warner Bros. Discovery, is part of the global celebrations marking the 25th anniversary of the cinematic release of Harry Potter and the Sorcerer’s Stone.
An Immersive Experience from the Airport to Touchdown
The airline aims to elevate the passenger experience by transforming the journey into a commemorative voyage. According to Mariana Karrer, Head of Marketing at LATAM Airlines Brazil, the goal is to turn the flight into a memorable event that brings fans closer to the magic that has defined multiple generations.
The themed experience will be divided into three main stages:
- Pre-boarding: Passengers will be welcomed at the airport with special decor and activations designed to gradually introduce them to the saga’s universe.
- In-flight: Flight LA8186 will feature themed cabin branding, snacks inspired by the Wizarding World, and additional surprises for travelers to discover during the crossing.
- Digital Strategy: The campaign includes themed communications starting from the booking process and will extend to the company’s social media channels with exclusive content to drive community engagement.
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Consolidating the Warner Bros. Partnership
This special flight represents an expansion of the strategic alliance initiated in 2025 between LATAM and Warner Bros., which has already seen the operation of aircraft featuring iconic franchise liveries.
Currently, the themed fleet consists of:
- One Boeing 787-9.
- One Airbus A320.
These aircraft operate regularly on international and domestic routes, connecting cities such as Santiago, Miami, New York, Madrid, Cancún, Los Angeles, Sydney, and the aforementioned São Paulo and Orlando. The key differentiator for the upcoming June 5 service is the direct sale of tickets for an entirely themed flight, reinforcing the airline’s value proposition of connecting destinations through emotions and iconic narratives.
The event coincides with a symbolic period for the franchise, marking a quarter-century since the first film reached theaters. With this move, LATAM not only capitalizes on the brand equity of one of pop culture’s most powerful franchises but also positions its service as a benchmark for differentiated travel experiences within the Latin American market.
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