Iberia to launch a real-time baggage tracking tool
The innovation and digitalization strategy has become one of the main pillars on which Iberia is developing its transformation plan.
The airline has developed innovative solutions to increase the efficiency of its internal processes, such as the NCS Tool, the operational incident management platform to offer customers real-time travel alternatives. The airline is also designing a tool to improve the layover time of its flights, a key activity for the daily operation of its aircraft.
These solutions also enhance your customers’ experience during all stages of their journey, with numerous initiatives to make it easier before, during and after the flight, thanks to the help of technology, artificial intelligence and virtual reality.
Track your bag in real time
In the coming weeks, the airline will implement “baggage tracking”, a system that allows customers to follow the entire baggage check-in process in real time.
→ Iberia renews its in-flight service
Passengers will receive push messages when key milestones occur in the transfer of their luggage or when it is necessary for them to take any action. Customer self-service will also be offered, should their luggage be affected by any type of incident.
Digitalization and Artificial Intelligence to improve customer service
The airline is boosting customer service through conversational assistants and Artificial Intelligence such as its iBot or WhatsApp. Iberia customers can enjoy 24/7 automated service and receive real-time help and information on Iberia’s operations.
Another tool that allows managing the experience before flying is the Digital Concierge.
Through this platform, customers can find out about the menu offered on board, the Gastrobar service menu, find out about the entertainment system, download the digital press or consult how to purchase wifi packages for surfing the Internet once on board. They can also check the latest flight times, check their assigned boarding gate on their connecting flight or manage their reservations in the event of an incident.
Choosing a seat with virtual reality
Before flying, the airline’s customers have two other tools designed by startups: they can get to know the company’s entire fleet in virtual reality thanks to the solution implemented by Renacen. This immersive virtual reality experience allows Iberia passengers to get to know the aircraft in which they will travel and the characteristics and location of their seat before the flight.
The other tool is provided by Smartvel to discover dynamic content of plans and activities at the destination. In addition, customers can also book experiences and activities at destination thanks to Iberia’s collaboration with Globick, another startup that offers exclusive content to make the most of their trip.
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